DSpace コレクション: 2020-032020-03http://hdl.handle.net/11470/8252024-03-29T11:56:29Z2024-03-29T11:56:29Z化粧品ビジネスにおけるデジタル・マーケティングに対する予備的な考察:フロントランナー企業の取り組み朴, 熙成http://hdl.handle.net/11470/8302020-04-22T16:30:13Z2020-02-29T15:00:00Zタイトル: 化粧品ビジネスにおけるデジタル・マーケティングに対する予備的な考察:フロントランナー企業の取り組み
著者: 朴, 熙成
抄録: The purpose of this study is to study the transformation of digital marketing in digital age. Firstly, the background of digital marketing and its concept and definition are explained. Secondly, the relationship of customer experiences and digital marketing will be analyzed. The concept of Customer Journey and Customer Decision Journey is also reviewed. Now along with focusing on customer experience and customer journey, the consideration of the customer purchasing product will be studied and analyzed to shape ensuing SNS chase before the moment of product purchase decision and to operate the process of product purchase, and the post-purchase process is also evaluated. Finally, the digital marketing of cosmetics business on initiatives of front-runner enterprise will be considered.L’Oréal, the world’s largest global cosmetic enterprise will be explored. To deliver consistent customer experiences of its brands, digital devices for personalized products are provided and are taken to the interactive data of the customers through the purchase funnel. Next, With the help of taken data, LO’real can launch Precision Marketing for the target customer, and transform data-driven company to deliver personalized customer experiences. Company owned digital device sevices such as Tutorial, Try on, Share, AI, BoT, AR/VR can make customer satisfaction enter into higher position, focus on the bond of loyalty loop. Finally, the ultimate goals of L’Oreal on the customer decision journey and customer experiences are suggested to the consistent No.1 digital-beauty-enterprise presence in the world.2020-02-29T15:00:00ZConstruction of Linguistic Repertoire and Identity of a Japanese Child in Multilingual Luxembourg through Lived ExperienceOhashi, Yumihttp://hdl.handle.net/11470/8292020-04-22T16:30:12Z2020-02-29T15:00:00Zタイトル: Construction of Linguistic Repertoire and Identity of a Japanese Child in Multilingual Luxembourg through Lived Experience
著者: Ohashi, Yumi
抄録: The study investigates how a multilingual Japanese child resident overseas exercises, interprets and represents heteroglossic practices, repertoires and identity. Based on a poststructuralist approach which posits that identity is shaped by historically determined power relations and the subject, the study investigates how a Japanese child living in a multilingual environment brings together personal history, experience, values and practices to form linguistic repertoires and identity. In addition to interviews, use is made of a language portrait as a research tool in order to visualise linguistic repertoire. The result is a detailed analysis of a 10year old Japanese girl living in multilingual Luxembourg revealing the child’s multilingual repertoire, complex emotions and positioning formed through lived experiences in a multilingual environment. Of particular note is the use of translanguaging to represent the child’s heteroglossic repertoire. Analysis also reveals that, for the child, language is experienced primarily as capital for socialisation. However, the existence of a fixed elite multilingualism made it difficult for the child to develop proficiency and to increase social participation.2020-02-29T15:00:00Z二週間でできること:500円プロジェクトを通して蘭, 紅艶http://hdl.handle.net/11470/8282020-04-22T16:30:11Z2020-02-29T15:00:00Zタイトル: 二週間でできること:500円プロジェクトを通して
著者: 蘭, 紅艶2020-02-29T15:00:00Z倫理経済学の学説史的系譜に係る一考察 :利己心論の系譜櫻田, 陽一http://hdl.handle.net/11470/8272020-04-22T16:30:09Z2020-02-29T15:00:00Zタイトル: 倫理経済学の学説史的系譜に係る一考察 :利己心論の系譜
著者: 櫻田, 陽一
抄録: The mainstream economics, which was based on the marginal revolution of the late 1870s, broke apart from other social sciences to make economics a science, and has continued its path as an independent empirical science to this day. But there, humans were atomized as homo-economists, and extremely abstracted human images were applied as a premise for analysis. This is a premise based on so-called as “Methodological Individualism”. In this article, the methodological individualism assumed by mainstream economics attempts to reinstate humans living in ethics that have been deliberately left behind in oblivion. The genealogy of ethical economics condensed by Adam Smith is sought in the claims of Aristotle, the Scottish Enlightenment Philosophy, and the School of Moral Senses. Based on that, the essence of human nature, which is inseparable from society in nature, will be confirmed.2020-02-29T15:00:00Z