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Fukuoka Jo Gakuin University Bulletin. Faculty of International Career Development >
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Please use this identifier to cite or link to this item: http://hdl.handle.net/11470/158

Title: Linguistic Analysis of ‘Linsanity’ Effect in English and Chinese News Headlines
Authors: Takaya, Kentei
高谷, 建廷
Keywords: Linsanity
wordplay
puns
headlines
Issue Date: Mar-2016
Publisher: 福岡女学院大学
Abstract: News headlines play important roles in informing readers about the content of news and attracting readers’ attention. Linguistically, news headlines are known to have their own grammar (Simon-Vandenbergen, 1981), and vocabularies used in news headlines are characterized as being unusual and sensational (McCarthy & O’Dell, 2001; Swan, 2005). This research examines such linguistic creativity in the media’s use of wordplay in English and Chinese news headlines featuring Jeremy Lin, a professional basketball player in the NBA who is best known with his nickname, Linsanity. Particularly, this research focuses on the media’s creative use of puns made from Jeremy Lin’s name and demonstrates how the English and Chinese languages allow for wordplay in news headlines featuring Jeremy Lin.
URI: http://hdl.handle.net/11470/158
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